for Promomed

Update: 12.08.2025

Last week: 31 week 2025 (28.07.2025 - 03.08.2025)

Last full month: July 2025


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 7 672 3.0% 14.1% 0.4 17 856 593 2.7% 10.7% 0.3 -0.1%
MoM 35 432 -4.8% 14.0% 0.2 82 298 386 -4.1% 10.7% 0.2 -6.4%
YTD 276 543 23.3% 13.1% 1.6 615 025 058 27.2% 9.8% 0.4 8.0%
MAT 473 622 25.5% 13.2% 2.6 970 736 596 22.3% 9.6% 0.7 0.5%
BRAINMAX
WoW 1 878 3.6% 100.0% 0 6 570 590 5.5% 100.0% 0 3.6%
MoM 8 367 -9.6% 100.0% 0 28 979 330 -8.5% 100.0% 0 -9.6%
YTD 72 755 102.2% 100.0% 0 251 506 825 98.6% 100.0% 0 102.2%
MAT 119 448 101.9% 100.0% 0 411 558 107 97.4% 100.0% 0 101.9%
GOLDLINE PLUS
WoW 13 564 7.5% 47.4% 0.5 45 784 265 10.3% 39.5% 1.4 6.3%
MoM 59 170 -11.1% 46.8% 1.5 194 213 502 -9.7% 38.4% 1.6 -13.9%
YTD 489 926 -6.7% 45.8% 0.9 1 583 134 148 -4.4% 37.5% 0.7 -8.5%
MAT 793 905 -6.1% 46.0% 0.5 2 530 748 232 -5.4% 37.6% -0.3 -7.1%
MIGRENIUM
WoW 7 610 4.9% 0.3% 0 2 714 858 4.8% 0.4% 0 1.7%
MoM 33 596 -4.9% 0.3% 0 11 944 032 -4.5% 0.4% -0.1 6.0%
YTD 250 661 -31.0% 0.3% -0.2 88 242 240 -21.3% 0.5% -0.2 5.5%
MAT 455 311 -26.2% 0.4% -0.1 157 744 642 -4.0% 0.5% -0.1 1.8%
MODELAX-N
WoW 25 085 3.9% 19.3% 0.7 14 057 751 3.6% 14.1% 0.5 0.1%
MoM 109 558 -17.1% 18.9% -4.5 61 104 818 -14.6% 13.7% -3.1 2.8%
YTD 877 913 -3.6% 20.2% -2.8 468 976 221 19.9% 14.5% -0.2 9.8%
MAT 1 430 930 2.0% 20.1% -1.1 737 125 519 31.4% 14.1% 1.1 7.4%
REDUXIN
WoW 9 112 7.1% 31.9% 0.3 49 364 705 4.8% 42.6% -0.7 6.3%
MoM 39 941 -15.6% 31.6% -0.6 216 342 541 -16.7% 42.8% -1.6 -13.9%
YTD 338 243 -12.1% 31.6% -1.3 1 844 254 772 -10.6% 43.6% -2.1 -8.5%
MAT 549 048 -8.7% 31.8% -0.5 2 945 468 299 -6.0% 43.8% -0.6 -7.1%
REDUXIN FORTE
WoW 2 921 2.2% 10.2% -0.4 13 940 376 3.2% 12.0% -0.4 6.3%
MoM 13 181 -11.7% 10.4% 0.3 61 917 260 -8.5% 12.2% 0.7 -13.9%
YTD 107 646 4.7% 10.1% 1.3 491 935 065 10.4% 11.6% 1.7 -8.5%
MAT 172 169 3.6% 10.0% 1 767 966 746 8.3% 11.4% 1.4 -7.1%
SALVISAR
WoW 8 442 3.6% 1.3% 0.1 4 520 205 3.2% 1.3% 0.1 -1.6%
MoM 37 734 -12.3% 1.3% -0.1 20 254 565 -11.7% 1.3% -0.1 -3.9%
YTD 368 950 18.7% 1.7% 0.3 185 523 167 46.7% 1.6% 0.4 -2.3%
MAT 629 795 25.2% 1.7% 0.4 300 032 165 57.4% 1.6% 0.5 -4.6%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 276 543 23.3% 13.1% 1.6 615 025 058 27.2% 9.8% 0.4 8.0%
BRAINMAX 72 755 102.2% 100.0% 0 251 506 825 98.6% 100.0% 0 102.2%
GOLDLINE PLUS 489 926 -6.7% 45.8% 0.9 1 583 134 148 -4.4% 37.5% 0.7 -8.5%
MIGRENIUM 250 661 -31.0% 0.3% -0.2 88 242 240 -21.3% 0.5% -0.2 5.5%
MODELAX-N 877 913 -3.6% 20.2% -2.8 468 976 221 19.9% 14.5% -0.2 9.8%
REDUXIN CAPS 338 243 -12.1% 31.6% -1.3 1 844 254 772 -10.6% 43.6% -2.1 -8.5%
REDUXIN FORTE 107 646 4.7% 10.1% 1.3 491 935 065 10.4% 11.6% 1.7 -8.5%
SALVISAR 368 950 18.7% 1.7% 0.3 185 523 167 46.7% 1.6% 0.4 -2.3%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 473 622 25.5% 13.2% 2.6 970 736 596 22.3% 9.6% 0.7 0.5%
BRAINMAX 119 448 101.9% 100.0% 0 411 558 107 97.4% 100.0% 0 101.9%
GOLDLINE PLUS 793 905 -6.1% 46.0% 0.5 2 530 748 232 -5.4% 37.6% -0.3 -7.1%
MIGRENIUM 455 311 -26.2% 0.4% -0.1 157 744 642 -4.0% 0.5% -0.1 1.8%
MODELAX-N 1 430 930 2.0% 20.1% -1.1 737 125 519 31.4% 14.1% 1.1 7.4%
REDUXIN CAPS 549 048 -8.7% 31.8% -0.5 2 945 468 299 -6.0% 43.8% -0.6 -7.1%
REDUXIN FORTE 172 169 3.6% 10.0% 1 767 966 746 8.3% 11.4% 1.4 -7.1%
SALVISAR 629 795 25.2% 1.7% 0.4 300 032 165 57.4% 1.6% 0.5 -4.6%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 7 672 3.0% 14.1% 0.4 17 856 593 2.7% 10.7% 0.3 -0.1%
BRAINMAX 1 878 3.6% 100.0% 0 6 570 590 5.5% 100.0% 0 3.6%
GOLDLINE PLUS 13 564 7.5% 47.4% 0.5 45 784 265 10.3% 39.5% 1.4 6.3%
MIGRENIUM 7 610 4.9% 0.3% 0 2 714 858 4.8% 0.4% 0 1.7%
MODELAX-N 25 085 3.9% 19.3% 0.7 14 057 751 3.6% 14.1% 0.5 0.1%
REDUXIN CAPS 9 112 7.1% 31.9% 0.3 49 364 705 4.8% 42.6% -0.7 6.3%
REDUXIN FORTE 2 921 2.2% 10.2% -0.4 13 940 376 3.2% 12.0% -0.4 6.3%
SALVISAR 8 442 3.6% 1.3% 0.1 4 520 205 3.2% 1.3% 0.1 -1.6%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 35 432 -4.8% 14.0% 0.2 82 298 386 -4.1% 10.7% 0.2 -6.4%
BRAINMAX 8 367 -9.6% 100.0% 0 28 979 330 -8.5% 100.0% 0 -9.6%
GOLDLINE PLUS 59 170 -11.1% 46.8% 1.5 194 213 502 -9.7% 38.4% 1.6 -13.9%
MIGRENIUM 33 596 -4.9% 0.3% 0 11 944 032 -4.5% 0.4% -0.1 6.0%
MODELAX-N 109 558 -17.1% 18.9% -4.5 61 104 818 -14.6% 13.7% -3.1 2.8%
REDUXIN CAPS 39 941 -15.6% 31.6% -0.6 216 342 541 -16.7% 42.8% -1.6 -13.9%
REDUXIN FORTE 13 181 -11.7% 10.4% 0.3 61 917 260 -8.5% 12.2% 0.7 -13.9%
SALVISAR 37 734 -12.3% 1.3% -0.1 20 254 565 -11.7% 1.3% -0.1 -3.9%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs